General

Web2.0 - Taking Some Of The Marketing Out

When I'm talking to clients, one of the things I really try and avoid doing is breaking out into Lingua Marketing. That very special language spoken by sales and marketing which can bamboozle the best of us. I don't like it and I don't think it's necessary. Even worse is when I see very cool ideas succumb to the perils of Lingua Marketing, I tend to get annoyed.

One such cool idea - more a collection of ideas really - is the concept of Web2.0.

A New Name A New Direction

We've got a couple of announcements to make:

Firstly I must mention that we are now operating under the name "Collaborynth". Collaborynth is a made up term, however I like to think that it reflects on our ability to assist our clients as they move through the sometimes confusing laborynth of online Collaboration and Communication.

Secondly, soon we will be releasing a new line of hosting and Collaboration "products". I'm not going to let slip any details now but suffice to say, they're going to be both innovative and cost effective.

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