When I'm talking to clients, one of the things I really try and avoid doing is breaking out into Lingua Marketing. That very special language spoken by sales and marketing which can bamboozle the best of us. I don't like it and I don't think it's necessary. Even worse is when I see very cool ideas succumb to the perils of Lingua Marketing, I tend to get annoyed.
One such cool idea - more a collection of ideas really - is the concept of Web2.0.