New Media

Podcasts, Vodcasts, streaming media, even the humble blog, have changed the way that people access their media. Mobile phones are now becoming the fastest rising media platform and opportunities for organisations to take advantage of this new world are immense.

 

Business:

The New Media wave offers businesses both small and large a new way to reach out to former, present and future clients. Whether it's a simple blog highlighting new activities that your business is taking part in, making your own ad and releasing it on youtube or booking advertising on one of the new "mobile phone" friendly media projects, you can tap into a new market and steal the march on your competitors.

Education:

New Media and the education sector is a marriage made in heaven. Podcasts and vodcasts allow for the delivery of educational courses at the students own pace, instant messaging and online meeting places allow for students and teachers to come together across thousands of miles and work face to face.

E-Government:

E-Democracy is the big winner from the New Media wave in E-Government. The primary focus of E-Democracy is the building of closer and more open channels of communication between the people and the Government they elect to lead them. New Media projects such as podcasting Council meetings or blogs run by local members can go a long way to building these channels, provided they are done right.

The above is a very basic look at some of the benefits that New Media could bring your organisation.